Vision & Mission

Strong values are the base of any laudable Mission and Vision is vital to its realization. Armsel’s fundamentals have always been very clear in this direction.


To become the most admired Material Handling Equipment manufacturer delivering technologically advanced and efficient systems that delight our customers.


Armsel is committed to providing the safest, most supportive products and services at material handling sites throughout the world on behalf of our customers. We vow to evolve, adapt and always place the needs of our customers first.

We believe accomplishing Armsel’s mission will deliver satisfaction to all Armsel team members and contribute to the prosperity of all stakeholders.


  • Integrity : Honesty, fairness and transparency in our conduct and transactions
  • Trust :Faith and belief in our strengths and our customers
  • Care :Being concerned about the well being of all employees, with respect and dignity
  • Collaboration :Excellence through teamwork, within employees and partners
  • Agility :Speedy, responsive and proactive, achieved through empowering employees
  • Excellence :Bettering standards continuously, with Passion and Pride